Fremont Street Experience Launches "Always On" Campaign
Las Vegas, Nevada – February 14, 2026 – In a move set to invigorate the heart of downtown Las Vegas, the Fremont Street Experience has unveiled its new Always On campaign. This initiative serves as a creative tribute to the district’s vibrant 24/7 atmosphere, encapsulating the continuous energy, immersive entertainment, and ceaseless excitement that characterizes this iconic five-block entertainment district.
Celebrating Continuous Energy
The Always On campaign aims to position Fremont Street Experience as the quintessential open-air entertainment venue in Las Vegas. The initiative captures the essence of the district’s perpetual motion, lively music, and unforgettable experiences that await every visitor. Through strategic digital channels, social media outreach, broadcast messages, and engaging out-of-home advertisements, the campaign shines a spotlight on the compelling allure of Fremont Street.
Dana Reynolds, the vice president of marketing for Fremont Street Experience, elaborates on the campaign’s purpose: “Fremont Street Experience has always been the heartbeat of downtown Las Vegas. With Always On, we’re showcasing exactly what makes this destination truly unique — a place where the lights never dim, the music never stops, and the energy is electric every hour of the day.”
Vibrant Attractions Highlighted
Central to the campaign is its focus on some of Fremont Street’s most thrilling attractions. Visitors can experience the world-renowned Slotzilla® Zipline, soar through the air on exhilarating rides, and gaze up at the electric lights dancing across The Canopy. Each element of the campaign reflects the energetic atmosphere that Fremont Street Experience fosters, featuring a rich lineup of free concerts, special events, immersive light shows, and nonstop entertainment throughout the year.
Reliable statistics reaffirm the popularity of Fremont Street, welcoming over 24 million visitors annually. It continues to evolve, presenting an engaging mix of live music, thrilling attractions, and a diverse array of dining options, making it one of the most enticing destinations in Las Vegas.
Strategic Partnership with Noble Studios
The creative vision behind the Always On campaign comes from a collaboration with Noble Studios, a digital marketing agency known for its innovative and engaging campaigns. The initiative, which debuted earlier this month, will expand throughout 2026, introducing additional creative elements and seasonal promotions that keep the momentum alive.
Fremont Street’s Unique Offerings
Beyond the enticing entertainment and thrilling rides, Fremont Street Experience is a vibrant center for dining, shopping, and gaming. It stands out as the locale providing more free live entertainment than anywhere else in Las Vegas, with performances gracing three stages every day of the year.
The Canopy, an architectural marvel featuring an impressive LED screen, measures 1,375 feet in length and 90 feet in width. Suspended 90 feet above Fremont Street, it dazzles crowds nightly with spectacular visual shows synchronized to music from headlining artists like Katy Perry, Shakira, and Imagine Dragons.
Thrilling Adventures Await
Additionally, adventurers can join the ranks of thrill-seekers at SlotZilla®, a breathtaking attraction that offers the choice between an 850-foot Zipline and a more intense 1,750-foot Zoomline. Riders launch from a striking 12-story slot machine-themed platform, soaring beneath the vibrant canopy of lights.
Accessibility and Diversity
Fremont Street Experience boasts direct pedestrian access to eight world-famous casino hotels and over 70 restaurants, making it a must-visit destination for tourists and locals alike. The bustling atmosphere and variety of attractions ensure there’s something for everyone, making each visit a unique experience.
Stay Connected
For those eager to learn more and stay updated on the latest happenings at Fremont Street Experience, the district is active on various social media platforms. Visitors can connect on Facebook, Twitter, and Instagram to be part of the ongoing excitement.
Website and Media Contact Information
To explore more about Fremont Street Experience, including its year-round cultural events and attractions, visit www.vegasexperience.com.
For media inquiries, please contact:
Fremont Street Experience
Kirvin Doak Communications
Email: fsepr@kirvindoak.com
Experience the magic of Fremont Street—where the energy is truly Always On!