Samsung’s Bright Future in India: A Greater Embrace of AI Technology
A Promising Business Landscape
Las Vegas played host to insights about the exciting future of tech in India, particularly from Samsung’s Southwest Asia President and CEO, JB Park. During the Consumer Electronics Show (CES) 2026, Park shared optimistic news regarding the company’s business outlook in India, slated for a “positive and bright” trajectory by 2026. Echoing the sentiments of renewed consumer spending and improving market conditions, the CEO painted a vivid picture of growth ahead.
Advancements in Artificial Intelligence
Central to Samsung’s roadmap for 2026 is an intensified focus on artificial intelligence (AI). Notably, this focus isn’t limited to mobile devices; it extends to household appliances such as washing machines and refrigerators. Park confirmed that Samsung plans to integrate AI into a diverse array of products above a certain price point, signifying a bold step towards smarter living.
During the CES event, Samsung co-CEO T M Roh announced a groundbreaking initiative: the embedding of AI across all product categories. With Roh noting that roughly 400 million mobile devices already feature AI capabilities, the expectation to reach 800 million by year-end underscores the urgency and relevance of this technological shift.
Enhancing Consumer Experience with SmartThings
As part of its AI integration, Samsung is optimizing its SmartThings platform to facilitate better communication and control of devices within the home. Park articulated the goal of creating an interactive experience where household appliances operate efficiently and are easily manageable via smartphones or smart TVs.
From 2026, Samsung will enable Wi-Fi connectivity across all home appliances, allowing seamless interaction. This transformation includes innovative features such as screens on premium refrigerators and washing machines and interactive displays on air conditioners. Each device will communicate in real-time, making it easier for users to monitor and control their home environments sustainably.
Sales Milestones and Economic Optimism
Samsung India stands out as a market leader, recently becoming the first company to surpass Rs one lakh crore in sales within the appliances and consumer electronics sector. Park attributes this success partly to the government’s GST reforms, suggesting that supportive macroeconomic factors have played a significant role in revitalizing growth.
Expressing optimism, he remarked on the discernible shift in consumer sentiment. Compared to the year prior, he sees a growing willingness among consumers to invest in new products, a trend he attests will fuel the company’s growth moving forward.
Overcoming Market Hurdles
Reflecting on the challenges faced in 2025, Park indicated that the market experienced some setbacks. However, government interventions, especially in the form of GST revisions, helped to bolster consumption. He feels that these proactive measures have fostered a positive momentum within the economy, paving the way for prospects to flourish in 2026.
Innovations Awaiting Unveiling
As CES 2026 unfolds, Samsung is set to unveil new flagship products in February, all imbued with exciting AI-driven features. Park’s excitement about these upcoming launches is palpable, as he anticipates groundbreaking innovations that will resonate strongly with consumers.
A Robust R&D Commitment in India
Park acknowledged the significant investments Samsung is making in research and development across its India-based centers. With a specialized focus on consumer electronics in Delhi, along with mobile R&D operations in Noida and Bengaluru, Samsung is dedicated to fostering advancements that cater to both domestic and global markets.
He highlighted the transformation of engineering roles within the company to centre more around AI, illustrating Samsung’s commitment to stay ahead in a rapidly evolving technological landscape. Park emphasized that the talent pool available in India is immense and that the company is proud to contribute to it, further expanding its engineering workforce.
A Bright Future for Indian Talent
The scope of Samsung’s operation in India is impressive, with over 10,000 engineers on board and an additional 4,000 working on semiconductor architecture in Bengaluru. This commitment not only highlights the strength of the Indian talent pool but also positions the country as a pivotal player in Samsung’s global strategy.
By fostering an environment that prioritizes innovation and engineering excellence, Samsung is ensuring a vibrant future for both its products and its workforce in India.