Hong Kong Start-ups Explore U.S. Opportunities at CES 2026 with Economic and Trade Express Initiative

Introduction to Economic and Trade Express

The Hong Kong Economic and Trade Office in San Francisco (HKETO San Francisco) is making significant strides in promoting Hong Kong’s innovative start-up scene in the United States. In collaboration with key organizations such as the Hong Kong Trade Development Council (HKTDC), Invest Hong Kong (InvestHK), and the Hong Kong Science and Technology Parks Corporation (HKSTP), HKETO has launched a new initiative called the Economic and Trade Express (ETE). This initiative aims to provide a robust platform for Hong Kong start-ups seeking to explore business opportunities in the U.S. market, particularly during high-profile events like the Consumer Electronics Show (CES).

Objectives of the ETE Initiative

The ETE initiative was announced following the Chief Executive’s 2025 Policy Address, which emphasizes enhancing cooperation among the Economic and Trade Offices, HKTDC, and InvestHK. The primary goal is to facilitate overseas business missions and offer comprehensive support services to assist Hong Kong’s small and medium enterprises (SMEs) and start-ups in accessing international markets. By organizing these missions and providing vital business matching services, ETE aims to strengthen Hong Kong’s economic outreach globally.

Highlights from CES 2026

At CES 2026 in Las Vegas, Nevada—a premier global tech event attracting over 148,000 attendees—HKETO San Francisco proudly led the largest Hong Kong tech delegation to date. This delegation comprised over 60 companies showcasing cutting-edge technologies across various sectors, including artificial intelligence (AI), robotics, healthtech, and sustainability. The presence of such diverse talent highlights Hong Kong’s commitment to fostering innovation and technology development.

Networking Opportunities at CES

One of the standout events organized under the ETE umbrella was the Hong Kong Tech Networking Reception held on January 7. This premiere gathering attracted around 200 participants, including founders, investors, corporate leaders, and ecosystem partners from Hong Kong. The reception served as a crucial platform for forming cross-border collaborations and fostering valuable connections.

Breakfast Networking Seminar

On the same day, HKETO San Francisco, in partnership with the Hong Kong Business Association of Nevada, hosted a Breakfast Networking Seminar focused on building start-up partnerships between Nevada and the Hong Kong/Greater Bay Area. This event drew about 40 participants, providing them with insights into Nevada’s tech ecosystem, local business opportunities, and available policy incentives designed to attract foreign businesses.

Showcasing Innovation at Silicon Dragon

Additionally, HKETO San Francisco sponsored the Silicon Dragon CES 2026 Seminar and Reception on January 6. This event featured five start-ups from Hong Kong presenting their innovative products and services to an audience of over 70 venture capitalists, tech talents, and fellow start-ups. This initiative not only spotlighted Hong Kong’s entrepreneurial spirit but also opened doors for potential funding and collaboration opportunities.

Promoting Business Connections

To further enhance visibility for participating start-ups, HKETO San Francisco organized several executive visits to the Hong Kong Tech Pavilion. These visits included key business leaders and economic development agencies from various cities across the U.S. West. Attendees received informative briefings on Hong Kong’s latest innovations and technology landscape, paving the way for meaningful business matching opportunities.

Expanding Global Networks

The ETE initiative is designed not only for promoting Hong Kong’s technological advancements but also for expanding global networks. The collaborations with organizations like the HKTDC, InvestHK, and HKSTP underline the strategic approach to international trade and investment promotion. By empowering start-ups and laying the groundwork for fruitful partnerships, the ETE initiative is set to catalyze Hong Kong’s growth on the global tech stage.

Conclusion

Overall, the Economic and Trade Express initiative demonstrates Hong Kong’s proactive strategy in connecting with international markets and fostering innovation. By creating opportunities for networking, collaboration, and showcasing cutting-edge technologies, HKETO San Francisco effectively highlights the potential of Hong Kong’s start-ups in the global economy. The vibrant tech landscape of Hong Kong, supported by strong governmental and institutional backing, is a testimony to the region’s resilience and adaptability in an ever-changing global marketplace.