Fine Entertainment Announces Major Revitalization Project in Downtown Reno
Transforming a Historic Site
Fine Entertainment, a renowned hospitality group based in Las Vegas, is on the cusp of transforming downtown Reno with an ambitious project that aims to breathe new life into the iconic Harrah’s Reno property and the nearby Reno Arch plaza. Spanning a staggering 180,000 square feet, this entertainment and dining complex is set to open its doors in 2026, promising to cultivate a vibrant atmosphere for both locals and visitors alike.
Creating a Community Hub
Jonathan Fine, the CEO of Fine Entertainment, expressed his enthusiasm for the project, stating, "This project will bring an entirely new energy to downtown Reno." Fine emphasized the group’s intent to curate experiences that not only rival benchmark entertainment cities but also celebrate the unique essence of Reno. By committing to this endeavor, Fine Entertainment seeks to create a space that the community can genuinely take pride in, while also attracting visitors year-round.
A Diverse Array of Venues
At the heart of this revitalization will be a diverse lineup of venues designed to cater to a wide array of preferences. The complex will feature:
- The Mint: A retro-inspired cocktail lounge that promises to transport guests to a more nostalgic time.
- The George Sportsmen’s Lounge: Envisioned as a stadium-style sports experience, perfect for catching games with friends in a lively environment.
- PKWY Tavern: This bar and restaurant will focus on craft beers, ready to appeal to beer aficionados and casual patrons alike.
- Smelly Cat: A music venue boasting karaoke, granting guests a chance to showcase their singing talents.
- The BLVD Grille: A dining destination with a menu focusing on premium steaks, aiming to elevate the dining scene in Reno.
- Speakeasy Lounge: A nod to the Prohibition era, this venue aims to create an intimate atmosphere for those seeking a unique nightlife experience.
- A Future Country Bar: This yet-to-be-revealed venue will cater to country music lovers.
- An Underground Nightclub: Designed to attract world-renowned DJs, this club aims to pulse with energy and rhythm, solidifying Reno’s place on the nightlife map.
Culinary Excellence on the Horizon
Reno’s reputation as a culinary hub is set to grow further as Fine Entertainment plans to introduce additional food concepts. Among these are a signature burger brand and a Mexican restaurant, both of which will be announced in the upcoming months. This culinary diversity will solidify the complex as a must-visit destination for food lovers, enhancing the broader dining landscape of downtown Reno.
A Year-Round Entertainment Destination
Beyond just dining, the complex aims to establish itself as a hub for daily entertainment. With plans for large-scale events every single day of the week, Fine Entertainment’s programming will include live music performances, DJ sets, themed nights, and community events. This initiative is poised to transform downtown Reno into a vibrant, bustling location, offering something for everyone, regardless of the day or time.
Embracing History While Looking Forward
This development represents a significant investment in the revitalization of Reno’s downtown area. Fine Entertainment is dedicated to honoring the historical significance of the former Harrah’s property while also integrating modern elements and attractions. With its prime location beneath the iconic Reno Arch, the complex is sure to become a central gathering spot, drawing both locals and tourists eager to experience its unique offerings.
By marrying the past with the future, Fine Entertainment is set to redefine the entertainment landscape in Reno, encouraging a sense of community and creating moments that will resonate within the heart of the city for years to come.