LEGO and Star Wars Unite for an Interactive Experience at Sphere
LAS VEGAS — The Force is indeed strong in Las Vegas! This week, Sphere Studios joined hands with LEGO, Disney, and Lucasfilm to unveil a groundbreaking live interactive game experience featuring LEGO’s iconic "Star Wars" theme. Set against the dazzling backdrop of Exosphere, the largest LED screen globally, this event celebrates a fusion of technology and beloved storytelling.
The Stunning Display
A highlight of the evening was the projection of a colossal LEGO "Star Wars" Death Star across a staggering 366-foot high Exosphere. The majestic sight captivated fans and passersby alike, immersing them in the rich universe of "Star Wars." The event served as a visual feast, marking an exhilarating blending of classic storytelling with cutting-edge technology.
L-R: Asad Ayaz and Dave Filoni with "Star Wars" characters at CES in Las Vegas, NV on Monday, January 5, 2026. (AP Photo/Abbie Parr)
Introducing LEGO SMART Play
The experience coincided with the announcement of LEGO SMART Play, a revolutionary technology unveiled by LEGO, Asad Ayaz of Disney, and Dave Filoni from Lucasfilm during the 2026 Consumer Electronics Show (CES). Described as a leap forward in LEGO’s offerings, SMART Play utilizes interactive pieces known as SMART Bricks. These special bricks respond to user actions with exciting music, sound effects, and lights, bringing playtime to a new interactive level.
Fans can expect the first LEGO SMART Play sets, featuring "Star Wars" themes, to be released on March 1, making this upcoming launch an exciting addition to the LEGO universe.
An Immersive Interactive Adventure
At the Sphere event, fans had the unique opportunity to engage with LEGO SMART Play in an expansive environment that stretched across 580,000 square feet of the Exosphere. Participants could step into the cockpit of a LEGO "Star Wars" X-Wing and re-enact the thrilling trench run scene from "Star Wars: A New Hope." The interactive experience highlighted the charm of both LEGO and the "Star Wars" franchise, drawing in fans of all ages.
Jaxson Dart sits in the cockpit of a LEGO "Star Wars" X-Wing in Las Vegas, NV. (Brian Friedman/Sphere Entertainment)
A Star-Studded Experience
Among those experiencing the thrill of this unique event was New York Giants quarterback Jaxson Dart. After stepping into the giant LEGO X-Wing, he expressed excitement, reminiscing about his childhood while marveling at the stunning display lighting up the Las Vegas skyline. "I’m thrilled to be here celebrating the future of LEGO Star Wars,” Dart shared, capturing the nostalgic joy that the event fostered.
A New Era for LEGO
LEGO SMART Play is not just a new product line; it marks one of the most significant innovations for LEGO since the introduction of the iconic LEGO minifigure in 1978. As this new technology bridges the gap between physical play and digital interaction, fans eagerly await what the future holds.
The collaboration between LEGO, Disney, and Lucasfilm illustrates the power of imagination and creativity in shaping the future of entertainment. The partnership promises an engaging, interactive, and immersive play experience, further intertwining the worlds of LEGO and "Star Wars."
The Walt Disney Company is the parent company of Lucasfilm, and this ABC station.