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William Hill to Acquire Sportsbook Operations at Virgin Hotels Las Vegas — CDC Gaming

Exciting Developments at Virgin Hotels Las Vegas: William Hill Takes Over Sportsbook Operations

Virgin Hotels Las Vegas has recently made headlines with the announcement that William Hill Nevada will take over the operations of its sportsbook in the coming year, pending regulatory approvals. This marks a significant shift for the resort, as it transitions from managing its own sportsbook to partnering with one of the most recognized names in the sports betting industry.

Enhancing the Sports Betting Experience

As part of this partnership, William Hill plans to roll out an expanded sports wagering menu, designed to appeal to a broad audience of sports enthusiasts. Notably, guests can expect a substantial increase in the number of betting kiosks available, which will operate 24/7. This is a game-changer for visitors, allowing them greater flexibility and convenience in placing bets whenever they choose.

A Strategic Move for Virgin Hotels

Cliff Atkinson, president of Virgin Hotels Las Vegas, emphasized the strategic importance of this partnership. He stated, “William Hill is the right strategic partner for us, given its track record of providing an unmatched retail and mobile sports betting experience in Nevada.” This collaboration is set to redefine the sportsbook experience within the resort, aligning it more closely with the innovative and energetic atmosphere that Virgin Hotels is known for.

Seamless Mobile Betting for Guests

One of the most exciting aspects of this transition is the introduction of mobile betting via the William Hill Nevada app. Guests at Virgin Hotels Las Vegas will have the ability to sign up for the app and make cash transactions on-site. This seamless integration of technology into the betting experience is aimed at attracting more guests, making it easier than ever for sports fans to engage with their favorite games.

Diverse Betting Options Await

When the new sportsbook launches, sports fans will be able to enjoy both in-person wagering and mobile betting. The William Hill app will offer customers a plethora of betting options, including prop bets, Same Game Parlays, Super Parlays, and live Cash Out options. Notably, users will also get access to livestreaming of marquee events, particularly NFL games, adding yet another layer of engagement.

William Hill’s Market Leadership

William Hill is renowned as the largest sportsbook operator in Nevada and enjoys partnerships with major sports leagues, including the NFL and NHL. Their established presence enhances the credibility of the sportsbook at Virgin Hotels Las Vegas. With this takeover, the property can tap into William Hill’s extensive expertise and resources, ensuring that sports enthusiasts receive a top-notch experience.

Comprehensive Wagering Options for Football Season

This football season, William Hill has unveiled its most extensive wagering menus to date, boasting two to three times more market options than in previous seasons. From the weekly Pro Pick’em Football Contest to innovative parlay cards, including a $50,000 NFL Progressive Parlay Card, fans are in for a treat. These offerings reflect the growing popularity of sports betting and the desire for more engaging ways to participate in the action.

Loyalty Programs Enhancing the Guest Experience

In addition to these sportsbook enhancements, Virgin Hotels Las Vegas has recently launched Cherry Rewards, a comprehensive loyalty program that allows members to earn and redeem points on nearly every dollar spent throughout the resort—from dining to poolside lounging and retail purchases. This initiative enhances the overall guest experience and encourages visitors to explore everything the resort has to offer.


These exciting updates signal a new era for Virgin Hotels Las Vegas as it partners with William Hill, promising an enriched sports betting experience that caters to the demands of modern sports fans. Whether through in-person visits or mobile convenience, the synergy between these two entities sets the stage for a dynamic and engaging future in Las Vegas sports wagering.

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