Las Vegas Struggles with Rising Costs: How Resorts Are Addressing Affordability Concerns Amid Slower Tourism and High Prices in 2026

Amid a downturn in tourism since summer, Las Vegas resorts are making strides to ease the affordability concerns raised by both tourists and locals. The surge in prices for accommodations, meals, and entertainment has led to frustration among visitors, prompting resort executives to step in with targeted responses. Whether it’s the rising cost of a simple meal or escalating hotel fees, resorts in the city are taking steps to regain the attention of tourists while catering to local residents. Through a combination of discounts, strategic promotions, and tailored programs aimed at Nevada residents, Las Vegas hopes to restore the sense of value the city has historically been known for.

Affordability Takes Centre Stage in Las Vegas Tourism Debate

For years, Las Vegas has been synonymous with lavishness, luxury, and unforgettable experiences. However, in recent months, there has been increasing unease about the cost of visiting the famed resort destination. A significant tourism slump since summer has brought to light the growing price pressures that both locals and tourists face while enjoying the iconic city’s offerings.

Affordability is becoming a critical concern for visitors. The cost of food and drinks has risen dramatically; tourists arriving from cities like Chicago and Kansas City have voiced their dissatisfaction. With a steep price tag for even the simplest meal, the image of Las Vegas as an accessible destination is under threat.

In light of these growing concerns, Las Vegas resorts are addressing the issue head-on by revisiting their pricing strategies. This includes not only offering special deals but also ensuring that local tourism initiatives play a key role in restoring the balance of affordability and entertainment that defines Las Vegas.

Resorts Respond to Feedback with Discounts and Deals

In response to concerns from both tourists and locals, major players like MGM Resorts have acknowledged the growing problem and are focusing on promotions aimed at attracting visitors back to their hotels and entertainment venues. Their approach aims to prove that while prices may have risen, there is still value to be found in the city’s offerings.

One notable initiative includes introducing targeted discounts that offer packages combining luxury and affordability. These promotions are strategically placed where resorts anticipate significant returns, ensuring the offers reach the right audience at the right time. The goal is to create a win-win scenario where tourists enjoy premium services at reduced rates, while resorts can boost tourism numbers during this slower period.

Catering to Locals: A Key Strategy for Las Vegas Resorts

A standout strategy has been catering directly to locals. Resorts like Resorts World have placed Nevada residents at the forefront of their promotional efforts, offering unique perks such as free parking and special discounts on food and entertainment. These perks aim to make Las Vegas not just a destination for tourists but also an affordable escape for locals who wish to enjoy the city’s vibrant lifestyle without a hefty price tag.

Programs like "The Strat True Locals" have proven successful in boosting local tourism and engagement. Offering free tower admission, generous discounts at food and beverage outlets, and affordable show tickets, these initiatives allow locals to engage with the Las Vegas resort scene without the financial strain often associated with tourist-heavy areas.

These local-centric strategies are critical during a soft tourism period. By offering discounted rates and providing perks accessible to locals, resorts create a sense of community and encourage residents to visit these destinations more frequently.

Food and Beverage Prices: A Major Concern for Tourists

The rising cost of food and beverages has particularly upset visitors. What once seemed like an affordable meal now often carries a hefty price tag. Many tourists have expressed frustration, remarking on experiences where basic items, like an omelet, now run upwards of $20—an unwelcome surprise for a city historically known for reasonable dining options.

As tourists explore ways to stretch their budgets, resorts and hotels in Las Vegas are experimenting with competitive pricing structures at their food outlets. These efforts aim to entice tourists back to dine at their properties, hoping competitive prices can help restore confidence in the affordable tourism scene in Las Vegas.

The Super Bowl and Upcoming Events: A Boost for Tourism

While affordability remains a pressing concern, major events like the Super Bowl serve as effective drivers of tourism to Las Vegas. Resorts capitalize on the influx of visitors during these big-ticket events by introducing special packages that offer discounts and exclusive access, encouraging attendees to stay longer and spend more within the city.

These events present a strategic opportunity for Las Vegas to showcase how it can balance both luxury and affordability. By combining promotional pricing with large-scale entertainment, resorts can ensure that even during high-demand periods, visitors feel they are still receiving great value.

Travel Tips for Tourists Visiting Las Vegas in 2026

Tourists looking to visit Las Vegas in the coming months should keep the following tips in mind to make the most of their trip:

1. Look for Promotions and Special Deals: Many resorts are offering limited-time discounts, particularly for longer stays. Booking in advance or staying during off-peak hours can also reduce costs.

2. Explore Local Offers: If you’re a Nevada resident, don’t miss out on exclusive deals like free parking, discounted food, and affordable show tickets. Resorts are eager to cater to locals, offering great deals to keep the area’s residents engaged.

3. Consider Alternative Dining Options: As food prices rise, consider exploring off-strip restaurants or local eateries that provide authentic Las Vegas experiences at lower costs.

4. Timing Is Everything: Avoid peak seasons like Super Bowl weekends when demand for accommodations and entertainment surges. Instead, aim for quieter times of the year to secure the best rates on rooms and services.

5. Focus on Experiences Over Spending: Las Vegas has much to offer beyond high-end dining and shopping. Opt for free or inexpensive attractions, such as exploring the famous Las Vegas Strip, enjoying the Bellagio fountains, or attending free events at local hotels.

Las Vegas resorts are navigating a critical challenge as they strive to maintain the luxury that the city is known for while addressing the growing concern over affordability. With strategic discounts and local promotions, these resorts are positioning themselves to attract more visitors while ensuring that residents continue to feel engaged and valued. Whether planning to visit for a major event or exploring the city on a budget, Las Vegas remains an exciting and dynamic destination, now with a new focus on providing more accessible options.