Published on January 7, 2026
In a landmark collaboration, Delta Air Lines has officially partnered with Sphere Entertainment Co., marking Delta’s entry into the innovative realm of immersive entertainment. Known for its groundbreaking technological offerings, Sphere is rapidly becoming a transformative presence in Las Vegas, and Delta is setting the standard for how airlines can intertwine their services with extraordinary experiences.
This partnership has led to the debut of the Delta SKY360° Club, a branded hospitality space designed to provide exclusive access to concerts, live events, and unique Sphere Experiences. Located on the event level of Sphere, the Club serves as a new nexus for entertainment lovers, merging Delta’s renowned hospitality with Sphere’s state-of-the-art technology.
Delta and Sphere: Innovative Partnership
At the core of this partnership is a commitment to enhancing customer service through cutting-edge technology. Marcus Ellington, Executive Vice President of Ad Sales and Sponsorships at Sphere, emphasizes that the collaboration aims to elevate the entire customer experience. Delta’s involvement in Sphere’s first official airline partnership not only enhances its brand visibility but also deepens its connection with travelers seeking memorable experiences.
Alicia Tillman, Delta’s Chief Marketing Officer, highlights that Delta transcends just air travel; it’s about fostering connections and shared experiences. This philosophy aligns seamlessly with Sphere’s goal of creating impactful encounters through its innovative platform. Together, they aim to redefine what it means to enjoy entertainment, both in the skies and on the ground.
Delta SKY360° Club: New Age of Hospitality
The Delta SKY360° Club is the initial phase of this dynamic partnership, designed to elevate the entertainment experience at Sphere. Guests can look forward to enjoying premier concerts and theatrical productions, including shows like “The Wizard of Oz at Sphere,” in a plush, private setting. This club is a space where relaxation meets excitement, with Delta’s exceptional customer service complemented by a full range of offerings tailored to elevate the event experience.
Members of Delta’s SkyMiles program will have exclusive access to special packages and experiences, further enriching their loyalty rewards. For Delta and Sphere, this collaboration marks a significant leap into the future of hospitality, marrying luxurious comfort with cutting-edge entertainment. It serves as a prototype of what can be achieved when traditional service industries unite to create unforgettable experiences.
Integration Across Digital Platforms and Tailored Brand Content
A crucial element of this partnership is the integration of Delta’s branding across Sphere’s renowned Exosphere, the world’s largest LED screen. Delta’s visibility throughout the venue will not only promote the airlines’ services but will also enhance the visitor experience, as guests can engage with custom-branded content in real time. This strategic collaboration strengthens Delta’s status as Sphere’s official airline, ensuring their presence resonates across diverse media platforms within the venue.
This dynamic use of Sphere’s visual technology allows Delta to connect with a global audience in innovative ways. By leveraging immersive storytelling and visual engagement, this partnership is poised to redefine how brands communicate with potential customers, effectively enhancing brand affinity.
A Continued Commitment to Customer Experience
Delta’s partnership with Sphere underscores a broader commitment to exceptional customer care that transcends traditional air travel. By harnessing the power of shared experiences, Delta is paving a new path for customer connections through this venture. The Delta SKY360° Club stands as a testament to Delta’s dedication to premium service, allowing guests to engage with their brand in unique and meaningful ways.
Simultaneously, Sphere is pushing the boundaries of entertainment through its deployment of innovative technology. By incorporating Delta into this framework, Sphere guarantees that every visitor will experience a heightened level of service both in the venue and beyond. This partnership exemplifies a revolutionary approach to customer engagement, demonstrating what is possible when cutting-edge technology meets high-quality service.
A Path Forward: A Multi-Year Partnership
As an evolving collaboration, the Delta and Sphere alliance signals a long-term investment in the future of integrated entertainment experiences. With the Delta SKY360° Club set to offer continual access to exclusive events, Delta’s role in Sphere is expected to expand further, bringing an array of innovative entertainment options to guests.
The genesis of this partnership dates back nearly a year when Delta CEO Ed Bastian presented at the CES keynote address at Sphere, showcasing the airline’s rich legacy of innovation alongside Sphere’s transformative visuals. This historical context illustrates the shared vision both companies have for leveraging technology to enhance customer experiences in the years to come.
Innovative Technologies in Entertainment and Travel
As Delta embraces its role as Sphere’s official airline, the collaboration is set to unfold new realms of opportunity across both sectors. By utilizing advanced technologies in immersive entertainment and efficient travel solutions, Delta and Sphere are poised to set new standards for customer engagement and satisfaction. This partnership promises to reshape the landscape of air travel and immersive entertainment, continuing to forge pathways for meaningful connections between customers and the experiences they value.
