BetMGM Partners with Las Vegas Aces to Support Community Initiatives
LAS VEGAS (May 28, 2025) – In a groundbreaking partnership that underscores the growing momentum of women’s sports, BetMGM has become the exclusive online casino and sportsbook partner for the Las Vegas Aces. This historic collaboration not only marks BetMGM’s first major alliance with a women’s professional sports franchise but also aims to create meaningful social impact in the local community.
A Commitment to Community Support
As part of this partnership, BetMGM has launched the “BetMGM Steals for Meals” program, committing to donate $50 to The Just One Project for every steal made by the Las Vegas Aces during the 2025 season. The Just One Project is a nonprofit focused on increasing access to food and essential resources for families in need throughout Southwest Nevada. By turning defensive prowess into a mechanism for community support, the Aces and BetMGM aim to tackle food insecurity while engaging Aces fans.
Aces President Nikki Fargas expressed enthusiasm for the initiative, stating, “Each steal will help families in need, giving our team even more incentive to lock down our opponents on the defensive end.” This collaboration aligns with the Aces’ values, reinforcing their commitment to give back to the community they proudly represent.
Prominent Branding and Fan Engagement
The partnership also includes dynamic marketing elements, featuring prominent BetMGM signage at the Michelob ULTRA Arena, home to the Aces. Additionally, fans can expect exciting engagement opportunities through various events and promotions. BetMGM plans to host gameday events at MGM Resorts properties to enhance the overall fan experience, making it easier for local and visiting supporters to interact with their favorite players and teams.
In a bid to enrich the spectator experience further, BetMGM players will enjoy exclusive perks, such as courtside access to pregame shootarounds and luxury seating for VIPs. The integration of BetMGM’s branding across Aces social media platforms will ensure a holistic promotional strategy aimed at building a robust community around women’s sports.
Expanding WNBA Betting and Experiences
BetMGM’s commitment to the WNBA is evident not just through this partnership, but also by becoming an authorized gaming partner of the league. This relationship grants BetMGM commercial airtime during nationally televised games, access to WNBA tickets and experiences for its VIP players, and the rights to co-branded content across its digital platforms.
Majoring in innovation, BetMGM is set to launch an exclusive WNBA-branded online slot game, marking a first in the industry. This initiative represents a significant step towards expanding the betting options available to fans and the growing interest in women’s sports betting.
This growth is backed by impressive statistics. During the 2024 season, BetMGM saw a staggering 133% increase year-over-year in WNBA betting activity, highlighting a rising enthusiasm for women’s basketball within the sports betting community.
A Vision for Responsible Gaming
Amidst this expansion, BetMGM maintains a strong emphasis on responsible gaming. They offer resources such as GameSense, a program designed to help customers engage with gambling responsibly. The integration of these tools within BetMGM’s platforms, available both on mobile and desktop, ensures a safe and entertaining experience for all users.
The partnership with the Aces allows BetMGM to tap into a dedicated fan base while reinforcing their commitment to responsible gaming, thus fostering a culture of fun without compromising safety.
A New Era of Women’s Sports
Adam Greenblatt, BetMGM CEO, articulated the significance of this partnership, stating, “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces." His sentiments echo a broader industry trend, where financial and social investment in women’s sports is not just welcomed but necessary for the growth of the overall sports landscape.
Colie Edison, WNBA Chief Growth Officer, added that with the excitement around the 2025 season, BetMGM is taking innovative strides to cater to fans, highlighting the potential of women’s sports to engage audiences in new and dynamic ways.
The Las Vegas Aces, governed by a rich history and a groundbreaking championship legacy, continue to be a beacon of success in professional sports. With the backing of BetMGM, this partnership not only signifies a promising future for the Aces but also paves the way for enhanced community support and fan engagement, setting a precedent for similar collaborations across the sports industry.
For the latest updates on BetMGM, follow them on their social media channels and stay tuned for groundbreaking initiatives that combine sports entertainment with community upliftment.