BetMGM Partners with the Las Vegas Aces: A Game-Changing Collaboration
BetMGM’s recent agreement with the Las Vegas Aces has set a new standard in sports partnerships. By becoming the exclusive online sportsbook and iGaming partner of the reigning WNBA champions, BetMGM is marking its first significant foray into women’s professional sports. This strategic alignment is not just about sports betting; it represents a renewed emphasis on enhancing the visibility and engagement of women’s athletics.
A Groundbreaking Partnership
The partnership extends through the 2027 season and includes comprehensive marketing integration both on and off the court. BetMGM will enjoy a notable presence at the Aces’ home venue, the Michelob ULTRA Arena at Mandalay Bay Resort and Casino, adorned with prominent signage. Additionally, BetMGM branding will dominate the Aces’ social media platforms, ensuring that the brand resonates with the burgeoning WNBA fan base. For those placing bets through BetMGM, the collaboration offers unique experiences, including courtside access to pre-game shootarounds and premium seating at games.
According to BetMGM CEO Adam Greenblatt, this collaboration marks a transformative period for the company: “As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces.”
Expanding Engagement Through WNBA Integration
Beyond its partnership with the Aces, BetMGM has secured a broader agreement with the WNBA, establishing itself as an authorized gaming partner through 2027. This expanded relationship grants BetMGM commercial inventory during nationally televised games and facilitates co-branded content on digital platforms like wnba.com/WNBABet.
One of the standout features of this partnership is the launch of the league’s first-ever online casino game—a WNBA-branded slot. This innovative addition demonstrates BetMGM’s commitment to enhancing the profile of women’s basketball in the digital gaming arena. WNBA Chief Growth Officer Colie Edison expressed enthusiasm about the possibilities: “BetMGM is doing just that by offering new and expansive betting markets for WNBA fans.”
A Shared Commitment to Community Impact
The announcement of this partnership celebrated at the iconic Fountains of Bellagio underscores a focus beyond profit. The launch of the “BetMGM Steals for Meals” program is a prime example of this commitment. Each time the Aces make a steal at home games, BetMGM will donate $50 to The Just One Project, a local nonprofit addressing food insecurity.
Nikki Fargas, President of the Las Vegas Aces, emphasized the importance of this initiative, stating, “Knowing that each steal will help families in need gives our team even more incentive to lock down our opponents on the defensive end.”
Enhancing the Fan Experience and Promoting Responsible Gaming
BetMGM’s strategic move into women’s sports is timely, coinciding with a significant rise in interest for the WNBA. In 2024 alone, the company saw a staggering 133% increase in WNBA betting activity year-over-year. This surge can be attributed to a growing fanbase and an expanded array of betting options, including player props and playoff markets.
As BetMGM continues to evolve within the betting landscape, the company remains committed to promoting responsible gaming. It has integrated GameSense across its platforms, a program developed to help users make informed decisions, complemented by a suite of responsible gaming tools to create a safe betting environment.
A Strong Foundation for the Future of Women’s Sports
This partnership represents a significant investment in the future of women’s sports. By aligning with both the Las Vegas Aces and the WNBA, BetMGM is acknowledging the commercial potential and rising recognition of women athletes.
Lance Evans, Senior Vice President of Sports and Sponsorships at MGM Resorts International, highlighted the partnership’s broader implications: “Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, allowing local and visiting fans to interact with their favorite basketball teams.”
In Summary
BetMGM’s collaboration with the Las Vegas Aces is more than just a business agreement; it’s a pioneering effort that highlights a future where women’s sports occupy a more prominent and celebrated space within the broader athletic landscape. By weaving together sports, community impact, and innovative gaming opportunities, this partnership sets a powerful precedent for future engagements in women’s athletics.