IGT Launches First Vive Las Vegas Lounge in Latin America at Jubilee Casino
International Game Technology (IGT) has made a significant stride in the gaming landscape of Latin America by opening its first Vive Las Vegas lounge at Jubilee Casino, part of the Logrand Entertainment Group, in Monterrey, Mexico. This venture represents IGT’s commitment to enhancing the gaming experience through immersive, themed environments that mirror the excitement found in Las Vegas.
A Dedicated IGT Space
The new lounge is a dedicated IGT-branded area on the gaming floor, providing an engaging atmosphere for players. With over 40 top-performing games, the lounge includes a curated selection that caters to both traditional and modern gaming preferences. Offering a mix of video and mechanical reel slots, the lounge aims to attract a diverse audience of players, from enthusiasts to casual gamers.
Signature Slot Titles at the Forefront
Among the standout games highlighted in the lounge are popular titles like Magic Treasures Gold, Money Gong, and Tiger and Dragon Super Bonus. These games utilize IGT’s innovative Peak cabinet line, delivering advanced graphics and unique features. Additionally, the lounge pays tribute to classic gaming with mechanical reels featuring titles such as Double Chili Mania Respin and Legend of the 3X 2X Phoenix, which are housed on the DiamondRS cabinet. This eclectic mix of games ensures that there’s something for every gaming enthusiast.
A Unique Cocktail Bar Experience
Adding an extra layer of appeal, the Vive Las Vegas lounge includes a custom-designed cocktail bar. The bar features imagery of characters drawn from IGT’s rich slot portfolio, enhancing the thematic experience. Players can enjoy a refreshing beverage while immersing themselves in the gaming experience, blending the excitement of gaming with a sophisticated social environment.
Local Insights and Impact
Juan David Baracaldo, Director of Operations and Product at Logrand Entertainment Group, expressed enthusiasm about the new partnership. “Jubilee Casino is excited to offer our guests the entertainment of some of IGT’s most celebrated slot themes in an inviting space,” he stated. This collaboration aims to elevate the excitement of jackpots and deliver a Las Vegas-like gaming experience right in Monterrey.
Future Expansion Plans
Looking ahead, David Flinn, IGT’s Senior Vice President of Sales for the Americas and EMEA, revealed that the Monterrey installation is just the first of several Vive Las Vegas lounges planned for Mexico. "We believe the innovative concept will attract players and differentiate the gaming floor," Flinn remarked. This expansion signifies IGT’s ongoing efforts to deepen its roots in the Latin American gaming market.
Expanding IGT’s Dominance in Latin America
This launch is part of a broader strategy by IGT to expand its footprint in Latin America. Recently, the company also signed a multi-year deal with Corporación Caliente to implement PlaySports technology at more than 140 retail sportsbooks across Mexico and several other Latin American markets. Such initiatives showcase IGT’s commitment to harnessing technology to enhance player engagement and enrich gaming options.
Strategic Growth Post-Merger
This expansion follows IGT’s strategic merger with Everi in July 2025, a deal valued at $6.3 billion and backed by Apollo Global Management. Under the leadership of CEO Hector Fernandez, IGT aims to prioritize growth in both land-based and digital channels. This merger is poised to combine strengths and further solidify IGT’s presence in an ever-evolving gaming landscape.
By launching the Vive Las Vegas lounge in Monterrey, IGT not only brings the allure of Las Vegas to Mexico but also boosts the local gaming scene, setting the stage for an exciting future.