Photo courtesy of Tuvya Greisman
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Modway is revolutionizing the furniture industry by offering design-savvy consumers high-end modern looks at a price point that won’t break the bank. Founded by Tuvya Greisman, the brand caters to a direct-to-consumer market as well as major retail partners. Greisman envisioned a line of furniture that not only meets aesthetic standards but also ships quickly to satisfy the fast-paced demands of today’s consumers.
“We recognized a gap in the market for well-designed, trend-forward furniture that could ship quickly and affordably,” Greisman reflects. “That inspired us to reimagine what furniture distribution and design could look like, offering modern, mid-century, and coastal-inspired collections that resonate with today’s consumers and designers.”
A Vision to Democratize Designer Aesthetics
Greisman’s goal was to democratize access to high-quality designer furniture, bringing trend-forward living to households nationwide. Leveraging over 20 years of entrepreneurial experience, he meticulously crafted Modway into a brand that embodies his vision. His extensive background in e-commerce, sourcing, and product innovation has been instrumental in the growth and direction of the brand.
“Modway brings high-end design sensibility to mass distribution,” Greisman explains. “Instead of being defined solely by logistics, we emphasize design first, launching bold new styles seasonally across upholstery, bedroom, dining, living, outdoor, lighting, and office furniture.”
Design-First Approach
At the heart of Modway’s philosophy is a commitment to design. The brand’s design team employs a range of materials—such as marble, wood, rattan, performance fabrics, vegan leather, and concrete finishes—to create striking silhouettes that embody modern and mid-century influences. Each piece is designed to enhance personal spaces, making them more stylish and functional.
The team also incorporates coastal inspirations into their collections to stay attuned with current trends. By diligently monitoring shifts in customer preferences and lifestyles, Modway ensures that its catalog remains fresh and relevant, often setting trends rather than merely following them.
Currently, Modway boasts an impressive selection of over 10,000 SKUs that cater to a diverse customer base. This expansive inventory includes furniture for all areas of life—bedroom, dining, office, and outdoor spaces—freeing customers to enjoy new discoveries with every season’s collection launch.
Balancing Scale & Creativity
Modway aspires to maintain a boutique brand feel while achieving the scalability necessary for mass distribution. “Balancing mass distribution with a strong design identity has always been our goal,” Greisman shares.
The brand’s dedication to efficient logistics and warehousing allows it to invest heavily in the innovation of its design team, along with research into trends and product development. This dual focus has helped Modway forge a distinctive identity in the crowded furniture market.
At a recent Las Vegas Market, a designer visiting Modway’s showroom remarked, “This is the first booth that feels like a brand, not just a supplier.” Such feedback highlights the company’s commitment to creating furniture that transcends mere functionality, instead expressing a lifestyle.
Modway has steadily established itself as a key player at major exhibitions, including the Las Vegas Furniture Market and High Point Market. Their furniture can be seen in various media outlets and campaigns, including shows like HGTV Home, Apartment Therapy, Domino, Brit+Co, Architectural Digest, and Dwell.
Future Ambitions
Looking ahead, Modway aims to solidify its position as an affordable lifestyle brand at the forefront of modern furniture design. Greisman envisions expanding lifestyle collections that cater to a growing audience by tapping into both physical and digital spaces, such as its vibrant social media presence.
“We envision Modway becoming a household name for affordable modern furniture. We’re aiming to lead the next wave of accessible, design-driven living,” Greisman concludes.