U.S. President Donald Trump’s misguided tariff strategy has far-reaching consequences, reverberating through the Canadian economy and impacting families and communities across the nation. The ongoing tariffs not only threaten job security for tens of thousands of Canadians but also create an environment of economic uncertainty. This uncertainty particularly affects vital sectors such as hospitality, travel, tourism, and gaming, which are doing their utmost to withstand the pressures exerted by these trade measures.
The ramifications of these tariffs are especially evident in the hospitality and tourism industries, where economic instability and fears surrounding cross-border travel are making it increasingly difficult for businesses to thrive. While the inflation crisis of 2022 has begun to ease, many Canadians are still grappling with the rising cost of living. Essential expenses—including food, housing, and energy—have become increasingly burdensome, leaving families with less disposable income to allocate towards recreational activities like travel and tourism.
Recognizing the urgent need for collective action, Unifor’s Hospitality & Gaming Sector Council is advocating for a united approach among government entities, sector employers, industry associations, and Canadians themselves. The goal is to bolster the hospitality and gaming sectors by promoting domestic tourism and encouraging Canadians to explore the myriad options available within their own borders, rather than turning to American or international destinations.
A recent report from the Conference Board of Canada highlights the economic potential lurking within the changing travel habits of Canadians. The report estimates an additional domestic tourism spending pool of approximately $10.3 billion, revealing that Canadian travelers possess significant power to support local economies. For example, in 2023, around 1.4 million Canadians visited Las Vegas, representing about 30% of all international tourism to the city. Yet, with the backdrop of tariffs, there is ample opportunity for Canadian casinos to attract these gamblers back to their home turf.
Employers and operators within the hospitality and gaming sectors are well-positioned to make impactful changes. By prioritizing Canadian products and services at their establishments, and actively de-prioritizing American-made items, they can contribute to a more robust local economy. Many Canadian bars and restaurants are already leading the way by removing American products from their menus, setting a precedent for a more nationally focused approach.
To further strengthen domestic initiatives, the federal government and provinces can introduce and reinforce procurement policies that favor Canadian goods and services. In the gaming sector, a Canada-first policy could be adopted, which might include prohibiting American companies from bidding on provincial contracts. Such measures would help solidify the presence of Canadian businesses in a landscape that is increasingly dominated by American interests.
In light of the potential economic downturn brought on by Trump’s tariffs, there is an urgent need for the federal government to prepare for increased unemployment rates. Additional income supports for those affected by the tariffs are crucial, particularly for hospitality and gaming workers, many of whom endure precarious and part-time work situations. Rigorous and outdated Employment Insurance rules often leave non-union workers without necessary safety nets, further underscoring the need for reform.
Proposed income supports should encompass improved access to Employment Insurance benefits, as well as special assistance programs featuring more accessible qualifying criteria. Expanded benefits should not only compensate for lost income but also allow for supplementary earnings or terms for education while still receiving support. This combination would provide a necessary buffer for those facing an uncertain employment future.
Throughout stores, car dealerships, and boutiques, Canadians are increasingly choosing to “Buy Canadian” in response to Trump’s tariffs and his broader attacks on Canadian sovereignty. In addition to this initiative, Unifor’s Hospitality & Gaming Sector Council is urging Canadians to support their local hospitality and gaming workers. They can do so by enjoying the exceptional offerings of Canada’s restaurants, bars, casinos, hotels, resorts, and tourism attractions. A united effort to embrace and uplift domestic sectors can make a significant difference, transforming the impacts of tariffs into an opportunity for regeneration and local pride.
As the Canadian hospitality and gaming workforce stands ready to welcome guests, the future holds promise if Canadians rally together to support local industries and communities.