Seeking’s Bold Move into Luxury Media: A New Era Begins
Las Vegas, NV, December 18, 2025 – In a significant evolution for its brand, Seeking has announced the launch of a groundbreaking luxury digital platform and print publication. This ambitious venture is set to redefine how the company connects with its audience of over 4 million monthly visitors, demonstrating a deep commitment to providing high-quality, engaging content in the luxury space.
The Vision Behind the Launch
Taking the helm of this new editorial vision is Leslie Frisbee-Moeller, a distinguished veteran in luxury media known for her extensive experience as a journalist and editor. With a resume that includes accolades as an award-winning journalist and a history with renowned figures such as Robin Leach, Frisbee-Moeller is poised to guide this initiative with an informed and creative touch. Her role encompasses overseeing the development of Seeking’s luxury media platform, ensuring an editor-driven approach that prioritizes quality storytelling.
A Testament to Commitment
Dana Rosewall, Co-CEO of Seeking, expresses excitement about Frisbee-Moeller’s appointment, highlighting her authoritative voice, innovative ideas, and cultural insights. “Leslie brings a unique blend of editorial authority, creative vision, and cultural insight,” Rosewall remarks, underscoring the significance of her experience in enhancing Seeking’s narrative and community connection.
Leslie Frisbee-Moeller: A Proven Leader in Luxury Media
Bringing over two decades of expertise, Frisbee-Moeller’s career trajectory speaks volumes. From her role as editor at the illustrious Luxury Magazine to serving as Director of Niche Content at the Las Vegas Review-Journal, her background is rich in luxury lifestyle topics—covering culture, food and wine, travel, real estate, and influential personalities. Her diverse skill set not only positions her as a leader but also as an inspiring figure in the world of luxury journalism.
A Focus on Storytelling and Connection
Frisbee-Moeller’s approach is rooted in understanding her audience—an engaged, inquisitive, and globally-minded group. “I’m honored to join Seeking at such a meaningful moment,” she states. This sentiment reflects her vision for cultivating an editorial platform that caters to the depth and ambition of its audience. Her foresight promises a thoughtful, modern, and resonant content experience.
Crafting a Distinct Editorial Identity
As Frisbee-Moeller embarks on her new role, her primary focus will be on shaping Seeking’s editorial identity, which ultimately aims to be elevated and intentional. Collaborating closely with the team at Seeking and its parent company, Reflex Media, she will define content strategies and foster contributor development—essential elements for establishing a strong and enduring presence in both digital and print formats.
The Bigger Picture: Seeking and Reflex Media
Seeking positions itself as a leader in the intentional-dating platform space, connecting millions of individuals who prioritize honesty and meaningful relationships. The addition of a luxury media outlet solidifies its standing in modern relationship culture, leveraging education and community-building alongside inspired content. This synergy of dating and luxury media marks a unique intersection that could attract a new demographic.
The parent company, Reflex Media, is equally committed to empowering experiences and fostering connections. Based in Las Vegas, Reflex Media boasts a portfolio that includes innovative digital brands and large-scale online communities, which perfectly complements Seeking’s expansion into luxury media.
An Exciting Future Ahead
As Seeking moves forward with its new luxury platform, the combination of Frisbee-Moeller’s editorial expertise and the company’s robust digital presence lays the foundation for an inspiring chapter. This venture aims to transform how modern audiences consume luxury content while reinforcing their values of clarity and meaningful connections.