T-Mobile Arena and Zoox Partnership Revolutionizes Fan Transportation in Las Vegas
In an exciting initiative aiming to enhance the experience for fans attending events at T-Mobile Arena, the venue has announced a multi-year partnership with autonomous ride-hailing company Zoox. This collaboration not only marks Zoox’s entry into a significant sponsorship deal with a major sports and entertainment arena but also T-Mobile Arena’s first venture into autonomous ride-hailing services.
A Pioneering Sponsorship
The agreement, brokered by AEG Global Partnerships, designates Zoox as the Official Venue Partner of T-Mobile Arena. This multi-faceted partnership represents a notable shift in how fans will access one of Las Vegas’s premier entertainment hubs, promising innovation in fan transportation.
Enhancements in Transportation Access
Set to launch in early 2026, T-Mobile Arena will become a designated destination within Zoox’s expanding service area in Las Vegas. This means that fans will soon be able to conveniently request autonomous rides to and from the venue using the Zoox mobile app. The partnership goes a step further by introducing a dedicated Zoox pickup and drop-off lane at the West VIP entrance of the arena, along with easy-to-follow wayfinding signage and exclusive perks for riders. This emphasis on a streamlined arrival and departure experience reflects a commitment to enhancing accessibility for the millions who attend events annually.
A Venue of Many Events
With more than 100 events hosted each year and an annual footfall exceeding one million visitors, T-Mobile Arena — home to the NHL’s Vegas Golden Knights — stands at the heart of Las Vegas’s sports and entertainment scene. Major concerts, special events, and touring productions frequently take center stage, making the need for efficient transportation solutions more pressing than ever.
Building on Existing Relationships
The partnership with T-Mobile Arena deepens Zoox’s existing relationship with the Golden Knights. By extending its reach into the arena, Zoox goes beyond mere team sponsorship, integrating its branding throughout the venue. Fans can expect to see Zoox’s presence in various forms, from the main concourse bar and digital signage to wayfinding displays and essential transportation information as part of the arena’s “Know Before You Go” communications.
The Vision for Future Transportation
Michael White, Zoox’s Chief Product Officer, expressed enthusiasm for the partnership, stating, “T-Mobile Arena has long been at the center of Las Vegas’ sports and entertainment scene. Our commitment to connecting riders with the experiences that matter most aligns perfectly with adding premier destinations like this arena to our service network.”
Zoox’s Journey in Las Vegas
Since starting operations in Las Vegas in 2019, Zoox has steadily expanded its autonomous ride-hailing service, which already includes popular destinations such as Resorts World Las Vegas, AREA15, and Topgolf. With T-Mobile Arena and Sphere set to join this network in 2026, the company is keen on making travel to entertainment venues more convenient and enjoyable.
Future Activation Plans
As the launch of this partnership approaches, both T-Mobile Arena and Zoox have indicated a keen interest in exploring additional on-site activations and fan engagement initiatives. These plans aim to further enhance the fan experience, showcasing the exciting possibilities that autonomous transportation offers at events.
By marrying cutting-edge technology with the vibrant energy of Las Vegas’s entertainment scene, this partnership sets a promising precedent for future collaborations, emphasizing the importance of accessibility and innovation in enhancing the overall event experience.