Las Vegas Launches "Locals Unlocked" Campaign to Ignite Community Engagement
On June 10, the Las Vegas Convention and Visitors Authority (LVCVA) rolled out an exciting new initiative known as Locals Unlocked. This campaign emerges in light of a noticeable decline in tourist numbers and international travel projected for 2025. Its primary aim is to encourage Southern Nevada residents to rediscover the rich array of attractions available right in their own backyard.
Understanding the Inspiration Behind Locals Unlocked
With travel expenses increasingly straining budgets and a general slowdown in tourist activity, LVCVA officials are keenly aware of the challenges facing both the tourism sector and local residents. Their message is clear: “We know that some people are opting not to travel far, so let’s show them what they have in their own backyard.” This campaign is more than just a call to action; it’s a community-centered approach to revitalizing local engagement while showcasing the vibrancy of Las Vegas.
What Does the Campaign Offer?
At the heart of the Locals Unlocked initiative is a dedicated tourism webpage designed specifically for Las Vegas residents. This platform showcases an extensive selection of staycation options and enticing activity deals, all carefully curated to offer both entertainment and affordability. In an effort to cater to a wide demographic, the campaign also emphasizes family-friendly events, ensuring there’s something for everyone in the Valley.
Among the most appealing features are sections highlighting free activities available in the area. This initiative aims to help families and individuals discover enjoyable opportunities without breaking the bank. Featured locations include Cowabunga Bay and Cowabunga Canyon, both of which are popular water parks that promise fun for the entire family.
Community Engagement: A Priority
Regional General Manager Jessi O’Daniel voiced her support for the campaign, underscoring its emphasis on community engagement. “We’re the ‘local’ place to go, and so we love being that little piece of paradise where families can come and escape, or adults can come grab a margarita and float the lazy river,” O’Daniel expressed. By fostering local support for businesses, the campaign not only encourages residents to enjoy their surroundings but also plays a pivotal role in the economic health of the region.
Special Promotions to Enhance Access
O’Daniel also hinted at exciting upcoming promotions, including family packs and summer discounts that aim to make local water parks and attractions even more accessible during the scorching summer months. These special offers are designed to encourage families to take advantage of local entertainment without having to travel far.
A Vision for a Vibrant Hometown
By creating accessible and enjoyable options for residents, Locals Unlocked is positioning Las Vegas not just as a premier global tourist destination, but also as an engaging and vibrant hometown escape. This initiative is set to redefine how locals view their own city, fostering a sense of pride and connection to the diverse experiences that Las Vegas has to offer.
Through campaigns like Locals Unlocked, Las Vegas is embracing a new era of tourism—one that values community, affordability, and local engagement.