The Las Vegas Optic: A Legacy of Community Engagement and New Opportunities
A Trusted Source of Local News
The Las Vegas Optic, a pillar of journalism in San Miguel and Mora counties since its inception in 1879, has remained an integral part of the fabric of the Las Vegas community. For over a century, it has been the go-to source for local news, covering everything from community events to historical milestones. This rich history has not only made it a trusted information provider but also a vehicle for community engagement and connection.
Transitioning with O’Rourke Media Group
In recent years, the Optic’s journey has taken a significant turn as it became part of the O’Rourke Media Group, which operates 47 local publications nationwide. This partnership has allowed the Optic to enhance its services while retaining its commitment to local journalism. The shift represents a blending of traditional news coverage with modern marketing strategies, opening new avenues for businesses and advertisers looking to connect with their audience in fresh, innovative ways.
Comprehensive Marketing Solutions for Local Businesses
One of the standout features of this new phase for the Las Vegas Optic is the expanded suite of marketing services available to local businesses. Thanks to the resources provided by O’Rourke Media Group, businesses can now tap into a comprehensive array of marketing solutions. These range from digital advertising and social media campaigns to email marketing and print advertising. This holistic approach has transformed the way local businesses can engage with their customers, allowing them to craft tailored strategies that resonate with their communities.
Website Design and SEO Expertise
Among the various marketing services on offer, custom website design stands out. Local businesses can benefit from SEO-optimized websites designed to attract traffic and enhance their online presence. Starting at a competitive price of $250 for up to 20 pages, these websites are not just visually appealing but are equipped with all the necessary features to foster online growth.
A recent testimony from Theresa Diaz, co-owner of The Plaza Grill within the historic Plaza Hotel, highlights the effectiveness of this service. Expressing her satisfaction, she remarked, “I am thrilled with the new website, and the team is great to work with.” Such feedback underscores the value of the Optic’s renewed focus on empowerment through enhanced digital capabilities.
Seeking an Advertising Sales Leader
In light of its evolving mission, the Las Vegas Optic is on the lookout for a new advertising sales leader. This position is ideal for individuals who are ambitious, people-oriented, and eager to build relationships within the community. The role offers the chance to work closely with local businesses, fostering partnerships that enable business growth through effective advertising strategies.
The Optic invites applications from candidates who enjoy meeting new people and thrive in a collaborative environment, presenting an exciting opportunity for career growth within a legacy organization. Those interested can reach out to Jade Lewandowski for more information, paving the way for direct engagement with a long-standing institution.
Committed to Upholding Its Legacy
Despite evolving with modern marketing trends, the Las Vegas Optic remains steadfast in its commitment to local news and community storytelling. By blending traditional journalism with contemporary marketing solutions, the Optic continues to serve as a vital resource for both readers and businesses. As the newspaper navigates this new chapter, it maintains its promise of connecting local businesses with the community and enriching the lives of those it serves through information and engagement.