Discovering "Seven Magic Mountain": Las Vegas’ Artistic Jewel and Its Impact on Korean Tourism
The lively city of Las Vegas, known for its dazzling lights and thrilling entertainment, has recently captured the imagination of Korean travelers, especially with the colorful landmark known as “Seven Magic Mountain.” This stunning public artwork, which entices over 170,000 Korean visitors annually, is set to enhance collaboration between the Las Vegas Tourism Authority and travel agencies as they target the latter half of the year for increased tourism.
Las Vegas Tourism Authority Roadshow
On September 19, 2023, the Las Vegas Tourism Authority partnered with Hana Tour to kick off the "2025 Las Vegas Tourism Authority X Hana Tour Road Show" in Myeong-dong, a vibrant district in Seoul. This initiative marks the beginning of a series of roadshows across four major cities in South Korea, including Daejeon, Daegu, and Busan. More than 200 representatives from the travel industry gathered in Seoul, eager to explore travel opportunities to the entertainment capital of the world.
The event focuses on revitalizing travel interest in Las Vegas, capitalizing on the city’s reputation as a premier long-distance destination. Given that 170,000 Koreans visited last year, the emphasis on enhancing partnerships showcases the city’s commitment to welcoming Korean tourists.
The Allure of Seven Magic Mountain
At the heart of the roadshow was the introduction of “Seven Magic Mountain,” a vibrant installation located just south of Las Vegas in the Mojave Desert. The artwork consists of seven towering stone structures, rising to about 10 meters, each adorned in brilliant hues that starkly contrast the arid desert backdrop. Originally intended to be a temporary exhibit when it opened in 2016, its immense popularity has led to its continued presence, drawing enthusiastic crowds.
Seven Magic Mountain has swiftly become a must-visit site for visitors, particularly those seeking Instagram-worthy moments. Travelers flock to this mesmerizing installation, where they can capture the interplay of nature and art, perfectly framed against the desert landscape. This combination of colors and forms expresses the boundary between the natural world and human creativity.
Accessibility and Venue Insights
For those planning a visit, Seven Magic Mountain is conveniently located approximately 40 minutes by car from the pulsating Las Vegas Strip. Visitors traveling with rental cars or guided tours will find the journey straightforward and rewarding. Interestingly, entry to the installation is free, making it an attractive option for travelers of all budgets.
The popularity of this attraction reveals a growing trend among younger demographics, particularly “Instagrammers,” who seek out visually striking locations to enhance their social media presence. The whimsical vibe of the site has cemented its status as a modern cultural phenomenon within the tourism landscape.
Tailored Travel Experiences
During the roadshow, Hana Tour’s Americas Product Team showcased a rich variety of travel packages that include traditional offerings from Las Vegas alongside more niche adventures in Eastern and Latin America. They unveiled themed travel experiences tailored to varying interests, including whiskey tours, running events, and curated experiences named "Mingling" and "Skipzen." This thoughtful approach caters to the diverse preferences of modern travelers and aims to promote deeper engagement with Las Vegas’ unique charm.
Looking Ahead
As Min Na-rae, deputy director of the Las Vegas Tourism Authority, emphasized, there is a strong commitment to collaborative efforts in promoting the allure of Las Vegas. The roadshows aim to inform potential visitors about the city’s multifaceted offerings, from extravagant shows to satisfying culinary experiences.
Kim Jae-wook, head of Hana Tour’s Americas and South Pacific Division, shared his excitement about reaching more customers and highlighting the vibrant essence of Las Vegas—a city brimming with energy, entertainment, and endless possibilities.
Through ongoing partnerships and innovative travel packages, the Las Vegas Tourism Authority is well-prepared to welcome an influx of Korean travelers eager to experience the wonders the city has to offer, with Seven Magic Mountain standing as a testament to art and adventure amid the desert landscape.